Beyond the Quota: Turning Emiratisation into a Competitive Advantage

Webinar | September 15, 2026 8:15 am

A practical session for HR and L&D leaders on building an Emiratisation strategy that retains talent, not just fills roles.

Reserve Your Spot

Overview

Emiratisation has shifted from a well-intentioned policy to a strictly enforced business requirement with steep penalties for missing targets. But the organisations struggling most share one thing in common: they focus on the numbers before the people.

When Emirati colleagues are hired to hit a quota rather than build a career, they disengage – and leave. And in a market where pay alone won’t win the talent war, HR leaders need a better approach.

Join us for a practical, no-fluff webinar where we’ll walk through our Get, Keep, Grow framework – the same approach behind our new Emiratisation Toolkit – and show you how to move from compliance burden to genuine talent strategy.

What you’ll learn

  • GET: How to build an Employee Value Proposition that attracts Emirati talent for the right reasons and the language to drop from your job ads.
  • KEEP: Why line managers are the biggest lever in retention, and the #1 reason Emirati employees walk.
  • GROW: How to use the STARI model to build visible career pathways that connect Emiratisation to succession planning.

Who should attend

  • HRDs.
  • HR Business Partners.
  • Talent and L&D leaders working in or with UAE-based organisations.

Reserve Your Spot – and every attendee gets a copy of our Emiratisation Toolkit.