Employee Value Proposition (EVP) Consultancy Services
Employee Value Proposition (EVP) Consultancy
Your Employer Value Proposition (EVP) is the heart, mind and soul of what it’s like to work for and be part of your organisation.
Your EVP is your shop window. It tells people outside your organisation why you exist and what it’s like to work with you. It also demonstrates the kind of opportunities available to them should they decide to join you. An EVP allows candidates to determine whether they see themselves reflected in your organisation.
Let’s Talk Talent can help your organisation build and improve your EVP through bespoke consultancy work or you can buy our specifically designed EVP Toolkit which gives you a step by step guide.
Clients who’ve utilised our EVP services
What is an employee value proposition?
Your EVP is a key asset that can be used to optimise your entire recruitment process. It defines how managers talk about your business during interviews, shapes the way you write job adverts, and even influences the online recommendations left by current and past employees.
Making sure each of these touchpoints is a positive, joined up experience that shows the world everything you have to offer, along with the mission and purpose of the business, can be a powerful factor in a candidate’s decision process.
An authentic and accurate EVP will help you attract and retain more of your ideal candidates while ensuring you get the best out of them. Candidates looking at you as a potential employer should have a clear idea of what they will be doing, and the behaviours that are valued and rewarded within the organisation.
When thinking of an organisation’s EVP, we often focus on it being a talent attraction initiative however, it’s much wider than that and touches every part of the employee experience. We like to see it as ‘what’s in it for me’ and defines the give and get.
Craig Howells, Sales & Operations Director, Let’s Talk Talent
Working out the components of your employee value proposition (EVP)
A clear EVP is much more than just a shiny careers website. It includes everything that will allow prospective employees to determine whether or not they see themselves reflected in your organisation.
This can include everything from the type of work they’ll be doing to internal processes, career opportunities available and the purpose or mission of your business.
Each of the touchpoints between your people and your organisation form part of your EVP, and HR departments should ensure these work together to clearly illustrate what it’s like to work for you.
Examining trends in EVP
The pandemic led to many people rethinking their priorities and what they want from work and their careers. We’ve seen evidence of this with the Great Resignation and what people are calling ‘quiet quitting’. Employees are voicing dissatisfaction, and in some cases moving on. It’s important that your EVP tells a compelling story that attracts the talent that you need.
Whilst we cannot tell you your EVP without investigation, we can tell you some of the trends we are seeing in the market. We’ve seen that the pandemic, and subsequent huge rise in hybrid working, has created a want for more meaningful wellbeing support, and the general move is towards a more human-centric offering. There is more emphasis on the individual wanting a place they can feel connected to, and somewhere that cares.
Attracting top talent
How you attract the right people, and keep them in the business is particularly challenging in a candidate-driven market where skills are in very high demand.
Fortunately, Let’s Talk Talent has a solution!
With a recession looming and the rising costs of doing business, developing a compelling EVP is one of the most effective ways to increase the efficiency of your talent management efforts and to reduce staff churn.
As such, we have developed a surefire way to create, refine, and launch the kind of compelling EVP that will generate a buzz around your organisation and help you stand out from the crowd.
When thinking of an organisation’s EVP, we often focus on it being a talent attraction initiative however, it’s much wider than that and touches every part of the employee experience. We like to see it as ‘what’s in it for me’ and defines the give and get.
Craig Howells, Sales & Operations Director, Let’s Talk Talent
Our EVP experts
Jo Taylor
Founder & Managing Director
For over 20 years Jo has been working in HR and management, starting her career at the BBC as a storyteller which gives her a unique insight into HR.
With 7 years experience at board level in a variety of leadership roles, Jo is adept at creating and implementing people-centric talent strategies, designing performance management processes, blended learning and development solutions, talent mapping and redesigns of recruitment, succession, reward and recognition strategies globally.
Got an EVP project in mind?
You’ve come this far, why turn back now?
If you have an EVP project or challenge you need help with, or just want to find out more about what we do, let’s talk.
Related EVP resources
DOWNLOAD
EVP Toolkit
We offer a range of EVP Toolkit bundles to suit every budget, whether you want to do it yourself or you need lots of help along the way.
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EVP examples that work
We’ve created a list of companies that have built some of the best EVPs in the market. We hope they inspire you to do the same for your business!
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How to write a winning EVP
We have developed a surefire way to create, refine, and launch the kind of compelling EVP that will generate a buzz around your organisation.
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5 trends in employee value proposition (EVP) for 2023
We wanted to share some of the key trends that we are seeing in the market around EVP and what you might want to consider.
PODCAST
What makes a good EVP and who does them well?
Jo takes a look over the world of EVP. Who is doing them well? And what can we learn from them?
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Linking employee (EVP) and customer (CVP) value propositions
Why it’s important your marketing and people strategies are aligned. Your outwards strategy should be the same messages you use to attract talent.
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What is an EVP?
Here is a crash course on what a great EVP entails, and how it can make a huge difference to your business.
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Why are people EVPeed off?
Looking at how organisations have dealt with pandemic, and how that has left people feeling, supported, inspired, or not.
PODCAST
Building an EVP that attracts talent
We talk all things EVP with Philomena Gray Global Chief People Officer of Imagination, to find out how to build an EVP that attracts and retains top talent.
YOUTUBE
What is an EVP? And why it important?
Join Jo for a crash course on an EVP is, and why we think it’s an important area to focus on.
YOUTUBE
Where do you start in creating your EVP?
Looking at how organisations have dealt with pandemic, and how that has left people feeling, supported, inspired, or not.
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5 trends we are seeing with EVPs
Join Catherine to find out what we are seeing in the market. The top 5 EVP trends right now.
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How to communicate your EVP
Here is a crash course on what a great EVP entails, and how it can make a huge difference to your business.
YOUTUBE
What’s the difference between EVP and CVP?
Looking at how organisations have dealt with pandemic, and how that has left people feeling, supported, inspired, or not.
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How to get great people to join your organisation
Are you struggling with the Great Resignation? Is your EVP up to scratch? How are you actually getting great people into your organisation?
What else can we do?
Succession Planning
Identifying and developing your next leaders, having them on the correct career pathway with transparency will is critical for successful transition into leadership.
Employer Value Proposition (EVP)
Having clear and realistic career pathways can be an attractive offering for current and perspective applicants looking to join and forge a career at your organisation.
Talent Strategy
Your most talented employees are also the most attractive to be poached by your competitors. Utilising clear and transparent career pathways and development plans can help to keep your most talented employees engaged with your organisation, and drive development.
Competency Frameworks
Competency Frameworks provide the rigor and realism behind career pathways and breakdown how progression is achieved through actionable skills, training, attributes and relationships.