Employee Value Proposition (EVP) Consultancy Services

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Employee Value Proposition (EVP) Consultancy

Your Employer Value Proposition (EVP) is the heart, mind and soul of what it’s like to work for and be part of your organisation.

Your EVP is your shop window. It tells people outside your organisation why you exist and what it’s like to work with you. It also demonstrates the kind of opportunities available to them should they decide to join you. An EVP allows candidates to determine whether they see themselves reflected in your organisation.

Let’s Talk Talent can help your organisation build and improve your EVP through bespoke consultancy work or you can buy our specifically designed EVP Toolkit which gives you a step by step guide.

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Clients who’ve utilised our EVP services

What is an employee value proposition?

Your EVP is a key asset that can be used to optimise your entire recruitment process. It defines how managers talk about your business during interviews, shapes the way you write job adverts, and even influences the online recommendations left by current and past employees.

Making sure each of these touchpoints is a positive, joined up experience that shows the world everything you have to offer, along with the mission and purpose of the business, can be a powerful factor in a candidate’s decision process.

An authentic and accurate EVP will help you attract and retain more of your ideal candidates while ensuring you get the best out of them. Candidates looking at you as a potential employer should have a clear idea of what they will be doing, and the behaviours that are valued and rewarded within the organisation.

When thinking of an organisation’s EVP, we often focus on it being a talent attraction initiative however, it’s much wider than that and touches every part of the employee experience. We like to see it as ‘what’s in it for me’ and defines the give and get.
Craig Howells, Sales & Operations Director, Let’s Talk Talent

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Working out the components of your employee value proposition (EVP)

A clear EVP is much more than just a shiny careers website. It includes everything that will allow prospective employees to determine whether or not they see themselves reflected in your organisation.

This can include everything from the type of work they’ll be doing to internal processes, career opportunities available and the purpose or mission of your business.

Each of the touchpoints between your people and your organisation form part of your EVP, and HR departments should ensure these work together to clearly illustrate what it’s like to work for you.

Examining trends in EVP

The pandemic led to many people rethinking their priorities and what they want from work and their careers. We’ve seen evidence of this with the Great Resignation and what people are calling ‘quiet quitting’. Employees are voicing dissatisfaction, and in some cases moving on. It’s important that your EVP tells a compelling story that attracts the talent that you need.

Whilst we cannot tell you your EVP without investigation, we can tell you some of the trends we are seeing in the market. We’ve seen that the pandemic, and subsequent huge rise in hybrid working, has created a want for more meaningful wellbeing support, and the general move is towards a more human-centric offering. There is more emphasis on the individual wanting a place they can feel connected to, and somewhere that cares.

Attracting top talent

How you attract the right people, and keep them in the business is particularly challenging in a candidate-driven market where skills are in very high demand.

Fortunately, Let’s Talk Talent has a solution!

With a recession looming and the rising costs of doing business, developing a compelling EVP is one of the most effective ways to increase the efficiency of your talent management efforts and to reduce staff churn.

As such, we have developed a surefire way to create, refine, and launch the kind of compelling EVP that will generate a buzz around your organisation and help you stand out from the crowd.

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When thinking of an organisation’s EVP, we often focus on it being a talent attraction initiative however, it’s much wider than that and touches every part of the employee experience. We like to see it as ‘what’s in it for me’ and defines the give and get.
Craig Howells, Sales & Operations Director, Let’s Talk Talent

Our EVP experts

Jo Taylor

Founder & Managing Director

For over 20 years Jo has been working in HR and management, starting her career at the BBC as a storyteller which gives her a unique insight into HR.

With 7 years experience at board level in a variety of leadership roles, Jo is adept at creating and implementing people-centric talent strategies, designing performance management processes, blended learning and development solutions, talent mapping and redesigns of recruitment, succession, reward and recognition strategies globally.

Catherine Wilson

Senior Consultant

Catherine has worked in Talent, HR and Learning and Development for over 20 years. The variety of industries she’s experienced include; retail, travel, manufacturing, utilities and media.

With a broad range of experience in managing HR, Talent and L&D departments, Catherine understands what it takes to drive change and implement talent initiatives. She’s adept at thinking of creative solutions that solve real problems.

Rebecca Longman

Senior Consultant

Rebecca has a MSc in Occupational Psychology, subsequently spent the last 14 years as both an in-house and external consultant in the manufacturing, food, healthcare, financial, and technology industries with organisations all over the world including Bupa, Comerica, BP, Mastercard, Zoetis, Vimeo, Ingredion and many more.

She is an ICF-certified coach and a self-published author of Let’s Love to Work a book about how people create careers they love.

Her specialist skills are employee engagement, skills and competency framework creation, organisational strategy, change management, training design, coaching, narrative creation, and leadership development.

Book a quick meeting to discuss your EVP challenges

Book a quick chat

EVP Consultants based in London

Let’s Talk Talent is a talent management and organisational development consultancy based in London, UK. We help our clients get, keep and grow brilliant people.

We work with a range of businesses from small SMEs to large multinational brands that operate globally.

Come and find out how Let’s Talk Talent can help you transform your EVP process into a modern performance experience.

EVP Services

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FAQs

What is Employer Value Proposition (EVP)?

It is the essence of what it’s like to work for and be part of your organisation. It serves as your organisation’s “shop window,” showcasing to external audiences why your organisation exists, what it’s like to work with you, and the opportunities available to potential employees. Your EVP allows candidates to see if they align with your organisation’s values and goals.

Who are Employer Value Propositions (EVP) for?

It is essential for organisations aiming to attract, retain, and engage top talent. It benefits a wide range of stakeholders, including HR professionals, business owners, and executives. Key buyers include those seeking to improve their recruitment processes and enhance the candidate experience. EVP addresses pain points related to employee attraction and retention in a competitive job market, helping organisations stand out and appeal to their ideal candidates.

Why is an Employer Value Proposition (EVP) important?

EVP is vital because it optimises the entire recruitment process, influencing how managers present your organisation during interviews, shaping job advertisements, and affecting the online reviews left by current and past employees. A genuine and accurate EVP not only attracts and retains the right candidates but also ensures they perform at their best. It provides candidates with a clear understanding of their role, the valued behaviours, and the organisation’s mission and purpose.

Got an EVP project in mind?

You’ve come this far, why turn back now?

Are you struggling with the Great Resignation? Is your EVP up to scratch? How are you actually getting great people into your organisation?

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What else can we do?

Succession Planning

Identifying and developing your next leaders, having them on the correct career pathway with transparency will is critical for successful transition into leadership.

Discover more about our succession planning services

Employer Value Proposition (EVP)

Having clear and realistic career pathways can be an attractive offering for current and perspective applicants looking to join and forge a career at your organisation.

Discover more about our EVP services

Talent Strategy

Your most talented employees are also the most attractive to be poached by your competitors. Utilising clear and transparent career pathways and development plans can help to keep your most talented employees engaged with your organisation, and drive development.

Discover more about our Talent Management services

Competency Frameworks

Competency Frameworks provide the rigor and realism behind career pathways and breakdown how progression is achieved through actionable skills, training, attributes and relationships.

Discover more about Competency Frameworks

Employee Value Proposition (EVP) Consultancy Services