How to organise a kickass Learning at Work Week event your people will want to attend
Learning at Work Week 2023 (LaWW) is coming up fast. The annual event, to be held from 15th to 21st May 2023, is designed to help businesses foster a learning culture by promoting the importance of learning and development (L&D) in the workplace. This is a great opportunity for organisations everywhere to link up their business and cultural agendas in one fell swoop and Let’s Talk Talent can’t wait to take part.
In fact, we’re already busy planning our very own kickass event to support the HR community.
LaWW is a great way for HR teams to encourage employees to learn something new, expand their skill sets and make learning a regular part of their professional (and personal) lives. An operation like this requires careful thought and planning, as generating the kind of results you want won’t just happen by hanging up a few banners in the office or sending a couple of email reminders.
So how can you make it something your people will want to turn up to? We have a few tips to help you maximise your results.
In this article, we go through:
- Using a marketing approach to Learning at Work Week 2023
- Getting the most out of Learning at Work Week
Our top Learning at Work Week 2023 tip: using a marketing approach
If we had one piece of advice to give, it would be to treat LaWW just like a marketing campaign. Here are a few more details on each of the steps involved so you can design and implement a plan of action that will generate positive results.
- Set your main goal
- Get to know your audience
- Craft key messages that will resonate
- Pick your communications channels
- Map out your tactics
- Define your KPIs
1. Setting goals for your Learning at Work Week 2023 event?
Start by asking yourself: what’s the big problem you’re trying to solve?
The answer to this question will give you a clear focus, allowing you to create the right experience for your people. For example, will this be part of a wider L&D strategy focused on supporting your employees’ career progression? Are staff struggling to switch off and could they benefit from some tools to look after their wellbeing? Do you want employees and managers to have better career conversations and if so, how could you link LaWW to your performance management process?
All of your HR efforts should be consolidated and directed towards your most pressing issue, so start the planning process by first thinking of the changes you want to see happen within the employee experience, and work out the rest from there.
2. Getting to know your audience: who will attend LaWW 2023?
Your talent pool is made up of a diverse and eclectic bunch of people, so you’ll need to split them up into smaller groups in order to understand them better and size up their learning styles. Use available data to categorise staff into key groups, such as leadership, management and staff. If you can, go a step further and create learning personas by identifying the various career stages your people are at. Are they experts or specialists? Managers? Technical staff?
Find out more about the learning resources each group currently utilises, how they integrate learning into their lives, and where they find their training material.
The aim of this exercise is to better understand each group’s learning style so as to better tailor your event plan. This step is crucial as it will lead to the creation of a programme that will speak to your people’s hearts, and hands.
3. Craft Learning at Work Week messages that will resonate
Now that you know exactly what you are trying to achieve and who your main audience is, it’s time to craft your message. Step one should be deciding whether you want to wrap your event around a particular theme. This year’s official theme has been unveiled as Create the Future. However, you should figure out what will work for you based on your main goal. Is this step necessary? We believe so. According to Jo, MD at Let’s Talk Talent, picking a theme aligned with your business strategy will help you come up with a much stronger call to action.
Make sure you launch your campaign early so you can create a buzz around LaWW 2023. And don’t forget to involve your internal communications team. They will be your best ally in making sure you approach your project with a customer lens. They may also help you find out who else from the business needs to be involved, whether extra resources could be made available, as well as fit your campaign around the wider organisational calendar to ensure maximum impact.
4. Pick your communications channels
“Despite the lifting of the restrictions, 2023 remains a very different year,” says Jo. “There is still debate about whether an in-person, virtual or hybrid format would work best. Here, every business is different, so go with your gut.” Some LaWW participants will be fully office-based, others entirely remote, and some businesses will offer up activities that cater to both options.
Then, find out which learning resources are already in place and what works well with your people. Could you use webinars? Online or micro courses tailored around your theme? Are virtual panels or live conferences a hit with your staff? Do you have internally created content, or could you unlock access to some external platforms? Knowing which channels are both popular and available to you will shape your tactical plan.
5. Map out your Learning at Work Week activities programme
We’re finally into the nitty-gritty of the operational tactics! This step is about finding the perfect mix between social and professional events, virtual and in person, internal and external resources and speakers. By now, you should have enough information to determine:
- Which are the right courses or resources to offer your people during LaWW
- How you’ll deliver them
Don’t forget to look at this through your customer lens here. Whichever resources you pick, they should get your audience motivated enough to make learning a regular part of their daily routine. To do so, go through what’s available to you, and what you need to unlock for your people so they can get the full benefits of Learning at Work Week 2023.
Have a look at Campaign for Learning’s LaWW 2023 website for inspiration and some free resources with which to build your activities programme. Many partners also offer free resources, so check out webinars, online courses, checklists and ebooks you may have access to.
6. Setting the right KPIs for your Learning at Work Week event
As soon as you set your main objective for LaWW 2023, start thinking about how to measure success. There are two ways to do this: outputs (the hard metrics) and outcomes (the softer cultural elements). Both are equally important when it comes to evaluating the precise role your event played in generating change.
Step one should be reviewing the event itself through KPIs such as the number of sign-ups, attendance and engagement. But assuming your efforts are part of a wider L&D strategy aimed at bringing about cultural change, how will you measure improvement? It’s important to think beyond the actual week by setting up feedback mechanisms such as staff surveys, Pulse surveys, interviews or focus groups to get good qualitative feedback.
Getting the most out of Learning at Work Week
At Let’s Talk Talent, we don’t need to be convinced of the importance of learning in the workplace. We believe that events like LaWW 2023 are a great way to support both your business and your HR L&D goals. We hope we’ve inspired you to get on board and start planning your very own LaWW programme of events using a marketing-first approach. Doing so will not only ensure your activities are successful and impactful, but also supported by the entire business.
If you have any questions or need a bit of inspiration, don’t hesitate to book a meeting with us directly. You can also view our Learning and Development strategy page for more information and resources.
Related L&D resources:
- Download our Learning and Development whitepaper [Free Resource]
- What is Learning and Development? And why is it important? [Blog post]
- Is the 70/20/10 model still relevant to learning and development? [Blog post]
- 7 tips to create L&D that appeals to the modern learner [Blog post]
- How to create high performance from your L&D [Blog post]
- How L&D can improve your employee experience [Blog post]
- 10 ways to modernise your Learning and Development strategy for the modern workforce [Blog post]
- The 27 best online Learning and Development (L&D) resources [Blog post]
- 6 trends to consider in your HR Strategy for 2023 [Blog post]
- Top 10 worst activities for team building events [Blog post]